The Hero CTA is a replacement for the "old-fashioned" sliding banner feature, that research has shown that most visitors never wait around for. The Hero CTA is designed to address the primary need of your average visitor, and that is, "I want to see what I want, as fast as possible". This feature also retains a much larger presentation in mobile view than the standard home page slider feature, and immediately guides the visitor step by step on how to see what's available on their selected date.
See an example here: https://dothehappybounce.com/
